Do you feel like you’re constantly working just to stay afloat? You’re not alone. Many small businesses across New Zealand are doing it tough right now. According to the latest ANZ Business Confidence Survey, only 48% of businesses expect conditions to improve over the next year.
It’s reassuring to know others are facing similar challenges but that doesn’t make it easier to keep your business moving forward, especially when there are so many factors outside your control (like interest rates, inflation, government policy). The good news? There are still things that you can control, and these are the things you need to keep your focus on.
In this series, we’ll explore five key areas you can focus on to help your business stay consistent and even grow even in uncertain times.
Here’s a quick overview of the five areas we’ll cover:
Know Your Numbers – Get clear on your finances and cashflow.
Keep Your Customers Close – Focus on retention and great service.
Be Seen Online – Improve your digital presence and marketing.
Work Smarter – Streamline your operations and save time.
Look After Yourself – Your wellbeing matters just as much as your business.
What You Can Do Right Now
Here are a few simple, actionable steps you can take today to start improving your business outlook:
1. Review Your Finances
Check your cashflow: Are you bringing in enough to cover your costs?
Use tools like Xero or even a spreadsheet to track income and expenses.
Talk to your accountant or bookkeeper about forecasting and budgeting.
2. Reconnect with Your Customers
Send a quick email or message to past clients - ask how they’re doing.
Offer a small discount or bonus for repeat business.
Ask for feedback and use it to improve your service.
3. Update Your Online Presence
Make sure your Google Business profile is up to date.
Post something useful or interesting on your social media pages.
Add a recent testimonial or photo of your work to your website.
4. Look for Time-Saving Opportunities
Are there tasks you do manually that could be automated?
Could you delegate or outsource something that’s draining your time?
Review your suppliers - are you getting the best deal?
5. Take Care of Yourself
Step away from the business for an hour and do something that clears your head.
Talk to another business owner - sharing helps.
Remember: your energy and mindset are key to your business’s success.
What’s Next?
In the next post, we’ll dive deeper into how to get clear on your finances—with practical tips and tools to help you manage cashflow, plan ahead, and make confident decisions.
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